Toward a New Ecological Majority
American environmentalists today face a paradox. On the one hand, the environmental agenda of conservation and pollution reduction is wildly popular. On the other, environmental protections continue to be rolled back in Washington. What explains this apparent disconnect? American Environics conducted a values-based, psychographic segmentation of the electorate to identify the values shared by environmentalists. Earthjustice and other environmental organizations that are seeking to grow
their membership and diversify their memberships demographically must engage in strategies that can bridge gaps between environmental groups and other socially activists.
Founder and Director of the Social Capital Project, an initiative aimed at growing the base of public support for green issues.
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