Mind the Gap: why do people act environmentally and what are the barriers to pro-environmental behavior?

Organization: 
Tufts University

It has often been noted that levels of knowledge and awareness about environmental issues have dramatically increased over the last two decades. Pro-environmental behaviour, or ‘behaviour that consciously seeks to minimize the negative impact of one’s actions on the natural and built world,’ however, has not followed suit.  Behaviour change models demonstrate that both internal and external factors (i.e. infrastructural support, established environmental institutions, environmental knowledge, and personal motivation / history with environmentalism) influence actors towards or away from pro-environmental behaviours.
Authors: Anja Kollmuss and Julian Agyeman

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