LiveSmart BC

This document summarizes B.C.'s actions to date, highlights new initiatives and points the way to longer term, future initiatives.

Swirl Inc.

An examination of the importance of social media in drawing attention to political / social issues.

The Social Capital Project, EarthJustice

A values-based segmentation study, the Ecological Roadmap shows how different segments of the public relate to environmental issues - and why. Most Americans care about the environment but don’t like environmentalists and, increasingly, don’t trust environmental advocacy groups. Nonetheless, the report takes a closer look (through statistics, interviews, and other data) at those Americans who could be a vanguard of environmental behaviour - The Greenest Americans - and their place in an America that also houses the UnGreens.

The 1997 Kyoto Protocol has had little measurable effect on per capita emissions, even in the countries that have agreed to national targets. Instead, what we have seen is that developed countries have reached a plateau of per capita emissions as they've reached specific stages of development. Many developing countries that are experiencing explosive economic growth have not yet reached per capita emissions plateaus and also have rapidly rising populations. One of the best strategies for reducing future greenhouse gas emissions is population stabilization, as quickly as can be achieved by non-coercive means.
Author: Dr. Fred Meyerson

Environics Research Group

Canadians do care about the environment and do want to act, but face obstacles — not all of their own making.

Knox College

Our species must confront the looming ecological crisis, but perhaps more grave than that is the crisis of values that is upon us. The priority we have given to “developing,” and thus damaging, our habitat is partly the result of a set of values highly focused on maximizing economic growth, pursuing our own self-interested desires, and obtaining remarkably high levels of personal consumption. Self-enhancing, materialistic values are associated with less beneficent environmental attitudes, but worse than that, some research shows that they are associated with behaving in less ecologically sustainable ways.
Author: Dr. Tim Kasser

Viewpoint Learning, Inc.

It is time to stop underestimating not only the public’s desire for a more sustainable future but also the value and potential benefit of engaging customers and citizens as full partners in t

FrameWorks Institute

This memo outlines the broad cultural conversation that needs to take place in order to engage a large Canadian constituency in supporting serious global warming policies and programs, using FrameW

Institute for Resources, Environment and Sustainability

The goal of contributing to positive social change in the direction of increased sustainability usually takes two forms: policy analysis to aid decision-makers, and informative or educational

The Foundation Center

Communications theories can be used to achieve long term changes in public understanding and maximize the impact of foundations’ programs.

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