FrameWorks, David Suzuki Foundation, John Lefebvre Foundation

This memo attempts to outline conclusions that have emerged from the FrameWorks research on global warming in Canada over the course of its multi-method inquiry conducted during 2006 and 2007.

The Social Capital Project
The Climate Leadership Initiative at the University of Oregon
EarthJustice

In early 2008, global warming advocates came together to begin the process of developing an overarching narrative, or Common Message Platform, to identify the shared ideas, values and explanations that provide the foundation for a national conversation on global warming over the long term. The framing guide that has been developed is informed by several sources, including the experiences of the environmental and climate communities, the thinking of strategic advisors, and a body of research conducted in recent years, as well as new research conducted specifically for this project.

Earthjustice, American Environics, Nathan Cummings Foundation

American environmentalists today face a paradox. On the one hand, the environmental agenda of conservation and pollution reduction is wildly popular. On the other, environmental protections continue to be rolled back in Washington. What explains this apparent disconnect?  American Environics conducted a values-based, psychographic segmentation of the electorate to identify the values shared by environmentalists. Earthjustice and other environmental organizations that are seeking to grow
their membership and diversify their memberships demographically must engage in strategies that can bridge gaps between environmental groups and other socially activists.

The Centre for Interactive Research on Sustainability

The BC Government has legislated aggressive targets for reducing Greenhouse Gas emissions.

Tufts University

It has often been noted that levels of knowledge and awareness about environmental issues have dramatically increased over the last two decades.

Tallberg Foundation

The purpose of the 2008 Tallberg forum was threefold: to explore ‘boundary conditions’ imposed on man by nature; to identify and prioritize ‘counter-tipping points’; an

Yale Project on Climate Change

Drawing on a scientific survey of American climate change beliefs, attitudes, policy preferences, and behaviors, our research has found that the public falls into six distinct groups – each of which currently engages (or not) with the issue in a unique way. The report introduces the six groups by briefly describing each and highlighting how they differ from one another.

Knox College

Through surveys and interviews with sample populations, the researchers determine that materialistic values have a negative impact on social behaviours.

The future of environmental advocacy becomes clear when Canada's environmental heritage is contrasted with Sweden and Denmark's, pinpointing minor changes which can shift from a society where eco-f

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