American environmentalists today face a paradox. On the one hand, the environmental agenda of conservation and pollution reduction is wildly popular. On the other, environmental protections continue to be rolled back in Washington. What explains this apparent disconnect?  American Environics conducted a values-based, psychographic segmentation of the electorate to identify the values shared by environmentalists. Earthjustice and other environmental organizations that are seeking to grow
their membership and diversify their memberships demographically must engage in strategies that can bridge gaps between environmental groups and other socially activists.

The BC Government has legislated aggressive targets for reducing Greenhouse Gas emissions.

It has often been noted that levels of knowledge and awareness about environmental issues have dramatically increased over the last two decades.

The purpose of the 2008 Tallberg forum was threefold: to explore ‘boundary conditions’ imposed on man by nature; to identify and prioritize ‘counter-tipping points’; an

Drawing on a scientific survey of American climate change beliefs, attitudes, policy preferences, and behaviors, our research has found that the public falls into six distinct groups – each of which currently engages (or not) with the issue in a unique way. The report introduces the six groups by briefly describing each and highlighting how they differ from one another.

Through surveys and interviews with sample populations, the researchers determine that materialistic values have a negative impact on social behaviours.