Global Warming's 6 Americas 2009: An Audience Segmentation Analysis

Yale Project on Climate Change

Drawing on a scientific survey of American climate change beliefs, attitudes, policy preferences, and behaviors, our research has found that the public falls into six distinct groups – each of which currently engages (or not) with the issue in a unique way. The report introduces the six groups by briefly describing each and highlighting how they differ from one another.

Dr. Anthony Leiserowitz

Director of the Yale Project on Climate Change and a Research Scientist at the School of Forestry and Environmental Studies at Yale University. He is also a principal investigator at the Center for Research on Environmental Decisions at Columbia University.

Rate and Share
Rate 0 votes Share Subscribe

StoneHouse Newsletter

Subscribe to our newsletter for up-to-date news on StoneHouse and the Summit.

© StoneHouse      Terms of Use | Privacy PolicyContact | Help | Newsletter signup