Public Engagement

RE:Green: Bringing the Ecological Roadmap to Life

The Social Capital Project, EarthJustice

A values-based segmentation study, the Ecological Roadmap shows how different segments of the public relate to environmental issues - and why. Most Americans care about the environment but don’t like environmentalists and, increasingly, don’t trust environmental advocacy groups. Nonetheless, the report takes a closer look (through statistics, interviews, and other data) at those Americans who could be a vanguard of environmental behaviour - The Greenest Americans - and their place in an America that also houses the UnGreens.

Good guidance

Environics Research Group

Canadians do care about the environment and do want to act, but face obstacles — not all of their own making.

Values and Ecological Sustainability: Recent Research and Policy Possibilities

Knox College

Our species must confront the looming ecological crisis, but perhaps more grave than that is the crisis of values that is upon us. The priority we have given to “developing,” and thus damaging, our habitat is partly the result of a set of values highly focused on maximizing economic growth, pursuing our own self-interested desires, and obtaining remarkably high levels of personal consumption. Self-enhancing, materialistic values are associated with less beneficent environmental attitudes, but worse than that, some research shows that they are associated with behaving in less ecologically sustainable ways.
Author: Dr. Tim Kasser

Listening to the Public: Understanding and Overcoming Barriers to Sustainability

Viewpoint Learning, Inc.

It is time to stop underestimating not only the public’s desire for a more sustainable future but also the value and potential benefit of engaging customers and citizens as full partners in t

Framing Global Warming in Canada

FrameWorks Institute

This memo outlines the broad cultural conversation that needs to take place in order to engage a large Canadian constituency in supporting serious global warming policies and programs, using FrameW

Accelerating Urban Sustainability in BC: Creating the Centre for Interactive Research on Sustainability (CIRS)

Institute for Resources, Environment and Sustainability

The goal of contributing to positive social change in the direction of increased sustainability usually takes two forms: policy analysis to aid decision-makers, and informative or educational

Weathercocks & Signposts: The environment movement at a crossroads

World Wildlife Federation

With the mainstreaming of environmental issues in the past number of years, we have seen a marketing model used to encourage people to change their

Discovering the Sustainability Story


Using the StoryTellingsTM methodology, members of the general public and ‘thought leaders’ were gathered into small groups and guided through storytelling and brainstorming sessions.

Understanding public complacency about climate change

When it comes to greenhouse gas (GHG) emissions, it can be demonstrated with a simple experiment that even well educated people have a difficult time understanding what it would take to reduce them

A Two-Step Flow of Influence? Opinion-Leader Campaigns on Climate Change.

In this article, we review concepts, measures, and strategies that can be applied to opinion-leader campaigns on climate change.

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